Google AdX Approval Guide: How to Get Google Ad Exchange Access?

Learn how to get Google AdX (Ad Exchange) approval, eligibility requirements, and best practices to maximize your ad revenue. Step-by-step guide for A

Google Ad Manager (AdX) - Approval Guide & Optimization

Google Ad Manager (AdX) is a premium-level ad platform that offers higher revenue potential compared to Google AdSense. Getting approval for Ad Exchange (AdX) is challenging, but with the right approach, your website can qualify for AdX access.

Google Ad Manager Dashboard Example

✅ What is Google AdX?

Google Ad Manager (AdX) is an advanced real-time bidding (RTB) ad network designed for premium advertisers and high-quality publishers. It offers a better revenue model than AdSense by working on CPM (Cost Per 1000 Impressions) instead of CPC (Cost Per Click).

• ✔ AdSense pays based on CPC, whereas AdX pays based on CPM.
• ✔ AdX connects you with premium advertisers for better earnings.
• ✔ Allows better control over ad placements and user experience.

🛠 How to Get Google AdX (Ad Exchange) Approval?

1️⃣ Eligibility Requirements

Before applying for AdX, ensure your website meets these criteria:

• ✅ High-Quality Content – Your site should have original, valuable, and engaging content.
• ✅ Consistent Traffic – At least 500,000 page views per month (Not mandatory, but recommended).
• ✅ AdSense Approved – You must have an active Google AdSense account.
• ✅ Good User Experience – Your website should be mobile-friendly, fast-loading, and easy to navigate.
• ✅ No Policy Violations – Avoid copyrighted content, excessive ads, and low-quality pages.

2️⃣ How to Apply for AdX?

There is no direct sign-up for AdX like AdSense. You need to apply through:

✔ Google Ad Manager

1. Sign in to Google Ad Manager.
2. Go to Admin > Global Settings > Request Ad Exchange Access.
3. Submit your website details and wait for approval.

✔ Google AdX Partners (Third-Party Networks)

If you don’t qualify directly, you can join Google AdX via authorized resellers such as:

• Ezoic
• MonetizeMore
• AdPushup
• PubMatic

These companies help smaller publishers gain AdX access.

📌 Best Practices to Get Approved Faster

• 🔹 Improve Website Quality – Ensure content is informative, unique, and well-structured.
• 🔹 Increase Organic Traffic – Focus on SEO and Google Discover ranking.
• 🔹 Optimize Ad Placements – Avoid excessive ads and ensure a good user experience.
• 🔹 Use Google Search Console & Analytics – Monitor performance and fix technical issues.

🚀 Final Thoughts

• ✔ If your website meets Google AdX requirements, apply via Google Ad Manager.
• ✔ If you don’t qualify yet, use AdX partner networks to access premium advertisers.
• ✔ Focus on content quality, traffic growth, and ad optimization to maximize revenue.

Are you planning to apply for Google AdX directly or through a reseller?